What does it mean – Truly Clear is made of 98.42% natural ingredients?

With a conscious effort, we source natural, sustainable, fair-traded ingredients to yield the best possible results for the Truly Clear acne treatment bar. We omit the traditional soap whiteners, like titanium dioxide because it’s unnecessary in the treatment of acne. While it is used by major brands, we keep to our credo of natural ingredients and exclude ingredients unnecessary in the treatment of acne. In some instances, you may see a color variance in the bar, this is a normal occurrence and has no effect on the efficacy of Truly Clear.